Pam El is a marketing veteran and former EVP and CMO at the National Basketball Association, where she was responsible for global marketing for the NBA, WNBA, and NBA G League. With more than 30 years of experience, El is best known for her ability to modernize brands. She is recognized as an industry leader for her expertise in brand management, marketing strategy, creative development, and media and sponsorships.
El was SVP of Marketing for Nationwide Insurance and spent over a decade with State Farm Insurance as Marketing Vice President where she led sales and marketing strategy for the U.S. and Canada. El earned a bachelor’s degree in Mass Communications from Virginia Commonwealth University and was recently inducted into the VCU Communications Hall of Fame.
El serves on the board of the Ad Council and ChildFund International. She is a mainstay of industry publications, award lists, and conference keynotes and panels.
After retiring from the NBA, she started Pam El Consulting to continue spreading her expertise and love of marketing.
With 30 plus years of marketing experience and a strong ability to communicate and relate, El’s expertise in optimizing teams, driving cultural change, defining audiences and finding creative expressions might be the advantage you need.
El is a sought after main stage speaker who brings her humor, raw dynamics and unique perspective to any subject. She’s given commencement speeches, spoken to audiences as large as 12,000 and connects one-on-one from the stage in a highly engaging way.